its quite simple, like building a car.
when you want to build a new car there is no need to start from scratch, as there are plenty of working models in existence which you can base your plan off of.
the same goes for controling the masses. when you want to flock the ignorant sheep, there is no need to start you theology from scratch, just base it off of somthing else. and that way you may even get some converts.
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