Re: Simpsons movie
Because they do that all the time in movie theaters. Movie theaters ALWAYS advertise big movies(such as The Simpsons Movie) that are a few months away because they want everyone to come to their theater to see it(lots of tickets and lots of concessions).
We were talking about the television ad campaign, which has been pretty subdued to date.
Aren't pretty much all trailers are for movies months away?
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