Why do people buy fakes?
In a nutshell, why is there a demand for counterfeit products (clothes, watches, electronics, etc)?
Why do people knowingly purchase a counterfeit?
What decisions do they make before, during, and after (assuming they went along with it) a purchase of a counterfeit?
What factors affect one's consideration of how an original is superior to a counterfeit or how a counterfeit is not inferior to an original (in terms of if function and the quality of material used is the same)?
Does counterfeiting really affect (devalue) the brand (who's synonymous with quality, technology, and prestige) they are copying if the consumer would not have purchased an original in the first place?
Price obviously plays a huge factor on this topic so let's ignore it completely, and focus on the other factors. Assume the buyer can afford either the original or the fake.
Also Totse, may I quote you on your thoughtful replies?
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