I thought the whole plan through, and my conclusion is: you need a partner.
He is the guru, and you are the guru's servant. He yawns at the ceiling, and you explain to the crowd that he had in mind the assistance who is not very focused, and his yawning was an effect of cosmic energies blocked by the fidels' lack of concentration.
Then, at anything your buddy does, you find explanations that put the fidels at fault.
Once in a while the guru shows a blissful smile to one or more among the public, then these will feel important and can become the core nucleus of fidels. At least, here they are important.
The others - including merely curious people- will notice these favors and yearn to receive the guru's blessings too. This way they will get closer and the guru will take some importance in their eyes. Gradually they will be dragged into the cult, if you and your buddy know how to play with both hands: the right hand draws, the left hand pushes away.
If your guru buddy is having a bad trip, you explain the suckers that his holiness the guru is fighting evil angels in the worlds above, and that's why his body below seems in great turmoil(and BTW if they were practicing better he wouldn't have such a hard time, you know he is so devoted to us, he will put his life in the balance to save us, so please let's be merciful and help him by our own devotion.
You developped in other workshops the importance of tithing, so if a sucker is not sure how to help, they will know that tithing repairs everything - and they will pay...).
Note that in order to succeed, the guru will be the least learned in comparative religions, the guru's secretary/assistant needs to be well-learned in various religious patterns so he can adapt to just any situation.
Talking scam?
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