I was curious if anyone else here has heard about this. Basically, a Bright is a person with a naturalistic worldview free of supernatural and mystical elements. The Bright Movement is just an attempt to kind of unite atheists, agnostics, and other secular humanists together under a new word, "Bright". They're stealing the word to benefit the cause (kind of like how homosexuals hijacked "gay").
More info. can be found at their site:
http://www.the-brights.net 
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